Jason Parms

2017 will be another exciting year for eCommerce industry, but there are some major challenges for retailers. If you want to develop a winning e-commerce marketing strategy, you’ll need to start planning now.

We live in the age of the digital buyer. Today’s customers are not average, they’re wise to the ways of marketing channels. If you really want to win a customer, you must be obsessed with him/her, understand their pain point or needs and provide a relevant solution.

“For eCommerce, the most important thing is trust.”

– Jack Ma, Chairman of Alibaba Group

Most of the people are spending their time online and prefer to shop products online. These days, 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for Millennials and 56% of Gen Xers.

In 2016, total retail e-commerce sales across the globe will reach $22.049 trillion. Sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

When it comes to e-commerce, men drive nearly as much spending online in the U.S. as women. Men are more likely to make purchases on mobile devices. 22% of men made a purchase on their smartphones last year, compared to 18% of women.

We’ve come up with 10 eCommerce trends to watch for in 2017 that compiled into an infographic. Make sure to consider these important trends while creating your eCommerce marketing strategy for 2017.

ecommerce trends

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