Jun 28 2022

Why Online Privacy Matters to All Types of Business


Online privacy is a state where one can keep their information and activities private from others. Due to the increase in internet usage for various purposes like social media, entertainment, education, and even business, the threat to data privacy has also increased. Above all the other online niches, businesses involve more critical data such as customer data, financial information, intellectual property, business agreements, and employee details. Online privacy is important for both individuals and businesses, as it can help protect sensitive information from being exposed and keep online activities secure from prying eyes. This document gives a brief idea of online privacy, the need for online privacy, the importance of online privacy, and steps by an individual and business to improve online privacy.

What is Online Privacy?

Online privacy can be termed a degree of privacy provided by the online platform or network to the individual or the organization. It refers to the privacy of the data stored in the online networks. Online privacy has become a concern for businesses as it involves critical information of various stakeholders. With a little investigation, anybody can discover sensitive information about you online, which is often the target of cyberattacks. To protect your business, you need to be aware of online privacy risks and take steps to protect your data.

One of the biggest challenges to online privacy is identity theft. As more and more transactions occur online, hackers have more opportunities to steal sensitive information, such as bank account details or credit card numbers. Additionally, if you store confidential customer data in your company database, this can also be a target for cybercriminals.

The European Union’s General Data Protection Regulation (GDPR) is the most well-known data privacy law. The GDPR came into effect on May 25, 2018, and applies to any business that processes the personal data of EU citizens, regardless of where the business is based. The regulation sets out strict rules for how businesses must handle personal data, including obtaining consent from individuals before collecting, using, or sharing their data. It also gives individuals the right to know what personal data is being collected about them, the right to have their data erased, and the right to object to its use.

The GDPR imposes significant fines for companies that violate its provisions, including up to 4% of a company’s global annual revenue or €20 million (whichever is greater). The GDPR is not the only data privacy regulation businesses need to be aware of. In the United States, the California Consumer Privacy Act (CCPA) came into effect on January 1, 2020. The CCPA applies to businesses that collect data from California residents and gives these individuals the right to request a copy of the personal data and have their data erased or opt-out of its use.

As the world increasingly moves online, privacy concerns are becoming more prevalent for businesses. Customers trust businesses with a great deal of personal information, and this trust mustn’t be misplaced. A business that fails to take measures to protect its customers’ privacy risks damaging its reputation and losing customers.

What is the Importance of Online Privacy?

Online privacy is essential for individuals, businesses, and other organizations. For individuals, it helps to protect sensitive information such as personal details, financial records, contact information, and browsing history from being exposed or stolen by cybercriminals. Online privacy can help maintain customers’ and stakeholders’ trust in businesses and organizations by ensuring that their information is protected from cyber-attacks. Furthermore, online privacy is important for the security of online activities, such as online banking and shopping, and ensuring that communications are confidential.

Most people are now aware of the importance of online privacy. With the ever-growing amount of information being shared online, it’s more important than ever to ensure that your data is protected.

  • Business Reputation

    A valid privacy policy could help organizations create a reputation among customers and stakeholders. In contrast, if the company is subjected to a data breach or data theft, it will lose the customers’ trust, which could be fatal to the business. Therefore, it is essential to have proper online privacy regulations and measures to secure confidential data.

  • Customer Privacy

    Almost all business thrives on customer data. The type of information collected from the customers may vary based on the type of business. For example, customer data in a shopping site differs from a hospital site. So, irrespective of the data type, it is the responsibility of the organizations to secure the customer data. The exposure of customer data would damage the trust in the company.

  • Brand Image

    Having a well-defined privacy policy could help the companies to build their brand in the market. After all, it is the trust of the customers which makes the business a huge success. It also increases the face value of the brand, thus helping to boost the business.

  • Professional Ethics

    All organizations have their code of ethics for their business operations. It ensures that the confidential data are handled with proper privacy guidelines and security measures. A company without professional ethics could end up victim to data breaches.

  • Competitive Edge

    The market is full of competitors irrespective of the businesses. A single instance of data breach or theft could become an advantage to the business competitors. So, the companies need to have good online privacy to have a competitive edge.

  • Regulatory Compliance

    A company that follows proper online privacy will automatically abide by the regulatory compliance of the industrial standards or the government institutions. It gives an added advantage to the business of the organization.

Unfortunately, many people are still unaware of how to do this. There are several ways to improve your online privacy, but the most important thing is to know what information you’re sharing and with whom. By following the privacy measures, you can help to keep your personal information safe and secure online.

What are the Risks of Not Having Online Privacy?

There are several risks associated with not having online privacy. These include:

  • Identity Theft

    One of the major concerns of business is exposing sensitive information to cybercriminals, leading to data breaches and identity theft. Identity theft can lead illegal use of personal or business information.

  • Unsecured Transactions

    Lack of online privacy may compromise confidential communications and transactions, such as financial or legal matters to the third party. It could be detrimental to the business.

  • Cyber-attacks

    Online privacy is immunity against cyber threats. Lesser the privacy, the more the chances of falling victim to data breaches or other online attacks, such as malware or spyware infections.

  • Loss of Trust

    The companies will lose trust among the customers and stakeholders once the confidential data are lost in a data breach. The lack of privacy protection measures fails in the business.

Why is Small Business More Susceptible to Online Security Breaches?

Most small business owners think that online privacy is only for large companies that store huge customer data. But the truth is those small businesses are more prone to cyber threats when compared to influential organizations. A report shows that around 43 percent of cyber-attacks are targeted at small companies. There are a few reasons for the cybercriminals targeting small businesses. Some of them are,

  • Business owners do not understand the importance of online privacy for their businesses. Being naïve over the fact that customer data privacy is crucial for the business’s success.
  • Not having a well-defined online privacy policy and business regulatory compliance.
  • Improper implementation of the online privacy tools and techniques to secure the company data.

Even if your business has a simple landing website, it is essential to monitor the data transactions to secure the website from cyber-attack or data breaches. Apart from the reasons mentioned above, there are also other reasons for the high-risk online privacy in small businesses.

Role of Customer Privacy in a Business

Whether you’re an online business or a brick-and-mortar retailer, protecting your customers’ privacy is essential to maintaining their trust and reputation. The development of the internet has enabled users to stay connected through various social media platforms. Customers use online websites or applications for their day-to-day activities like ordering food, booking tickets, online shopping, researching, Etc. One way or the other, the customers share their personal information and likes and dislikes with the companies. With customer data being collected for the business, it is the organization’s responsibility to protect the collected data.

There is much debate about businesses gathering personal information from customers. On the one hand, some people believe that companies have a right to collect this information and use it for their purposes, so long as they are transparent about how they are doing so and give people control over what data is being collected. Others feel that this practice is unethical and puts customers at risk, especially if their data is not stored safely or shared without consent. Irrespective of the opinion, customer privacy is of prime importance to the business to shine in the long run. You can take several measures to guarantee that your consumers’ personal information is secure. By taking these steps, you can help to build customer trust and confidence in your business.

What Are Some Steps That Individuals Can Take to Improve Online Privacy?

There are some measures you may take to safeguard yourself and your privacy online, which are:

  • Using a Dedicated Browser

    A dedicated browser is a great way to protect your privacy online. It allows you to browse the internet without worrying about the data stored on your device. Dedicated browsers are often used by businesses to protect their data, and they can be just as effective for individuals. This type of browser typically comes with many privacy features, such as auto-deleting your browsing history and blocking cookies. Dedicated browsers can also be used with other tools, such as a VPN, to protect your privacy further.

  • Using a VPN

    A VPN is a great way to encrypt your traffic and make it more difficult for someone to track your online activity. When you use a VPN, your traffic is routed through a private server, making it more difficult for someone to snoop on your communications or find out your location. Businesses often use VPNs to protect their data, but they can be just as effective for individuals. There are many different VPN providers to choose from, and many of them offer features such as a kill switch and automatic IP changing. Whether you are working remotely or want to keep your online activity private, a VPN can protect your privacy.

  • Clearing Your Browser History

    Another important step in protecting your privacy online is regularly clearing your browser history. It involves deleting your browsing data, such as cookies, cache, and temporary files. Clearing your browser history can help prevent others from tracking your online activity or collecting information about you without your consent. It also helps protect your privacy by reducing the amount of data stored on your device. There are different ways to clear your browser history, and you can typically find instructions by searching for your browser’s name and “clear browsing data.”

  • Careful Use of social media

    Social media platforms are often a goldmine for information about individuals. They can contain everything from your contact information to your date of birth to your interests and hobbies. This information can target you with ads or even steal your identity. For this reason, it is important to be cautious about the information you share on social media. You should take care of your personal information especially when you share it on the website. It includes your home address, phone number, email address, and even details about your family, such as names and ages. It is difficult to avoid social media altogether, only share limited information about yourself. If you use social media, be sure to adjust your privacy settings so that only those you trust can access your information.

  • Enabling Two-Factor Authentication

    Two-factor authentication, also known as 2FA or multi-factor authentication, is a powerful tool for protecting your online accounts and data. This type of authentication involves entering a code sent to your phone or email after signing in with your username and password. It helps to ensure that only you can access your online accounts, even if someone manages to get a hold of your login credentials. Check the relevant settings area for instructions to enable 2FA on your most important online accounts, such as email and banking. You may also want to consider using a password manager, which can help you keep track of your login credentials and generate strong passwords for your online accounts.

  • Strong Passwords

    Use strong passwords to protect your online accounts. It means using a combination of letters, numbers, and symbols that are not easily guessed. It’s also important to change these passwords regularly. Cybercriminals could easily guess common passwords like names and dates of birth or phone numbers.

  • Remove Yourself from the Data Brokers’ Databases

    Online data brokers are companies that collect, sell, or trade information about individuals. This information can include everything from your contact information to your date of birth to your income and net worth. While data brokers can be a useful resource for businesses, they can also threaten your privacy and online security. If you want to protect yourself from these companies, one of the best things you can do is remove your personal information from their databases. Several online tools make this process relatively easy. Once you have removed your information from online data brokers, monitor your credit report and online activity for identity theft or fraud signs.

  • Never Give Out Personal Information Online

    One of the best ways to protect your privacy online is never giving out personal information, such as your full name, date of birth, home address, or social security number. It can help prevent others from collecting information about you or perpetrating identity theft. If you have to share this type of information online, use a secure connection and only provide it on trusted websites or respond to legitimate requests. Additionally, never click on any suspicious links, open unexpected attachments, or provide sensitive information in response to an unsolicited request. By following these tips, you can help keep your personal information safe and secure online.

  • Change Your Phone’s Settings

    Many phone applications collect data about your location and share it with third-party companies. This information can target you with ads or even track your movements. It is important to change your phone settings to protect your privacy from blocking unnecessary location tracking. Most phones have a built-in setting, but you may need to install a third-party app or manually adjust your settings. In addition to blocking location tracking, you may want to disable any other unnecessary permissions on your phones, such as access to the camera or microphone.

  • Keep an Eye on the Dark Web

    The dark web is generally used by cyber criminals to carry out illegal activities and can be retrieved by a special software. This hidden network is often used for illegal activities, such as drug dealing and money laundering. However, it can also be a source of sensitive information, such as login credentials and credit card numbers. It is important to monitor the dark web regularly to protect yourself from identity theft and fraud. It can help you identify any leaked information linked to your online accounts and take the appropriate steps to secure them. Consider using a dark web monitoring tool or seeking expert advice from an experienced online security professional. With these measures in place, you can rest assured that your sensitive information is well-protected.

  • Do Not Click on Malicious Links

    Be mindful about where you browse online. Avoid opening suspicious emails or clicking on links from unknown sources. Clicking on malicious links could pave the way for cyber threats such as ransomware attacks and data breaches. If you’re unsure about a website, do some research to ensure it’s legitimate before inputting your personal information.

  • Regular Update

    Keep your software and browsers up to date. It helps to ensure that you have the latest online security features and can protect yourself against new threats. It protects the system and software from the software vulnerabilities that hackers could use to steal critical data.

You can help protect your privacy online and keep your data safe from prying eyes by following these tips. However, it is important to remember that no measure is 100% effective. The best way to protect your privacy is to be aware of the risks and take proactive steps to reduce your exposure. Whether you are concerned about government surveillance or want to keep your data safe from hackers, taking action is key. With the right tools and strategies, you can enjoy peace of mind while staying connected to the digital world.

What Are Some Steps That Websites or Businesses can Take to Improve Online Privacy?

There are different measures that Websites or businesses can take to protect their privacy online. For example, businesses should have clear privacy policies posted on their websites, outlining what information they collect about customers and how they will use it. Let us look at few essential steps stated as below.

  • Using Proper Search Engines

    When you use a search engine, such as Google, Bing, or Yahoo, your search terms are transmitted to the relevant website and other information such as your IP address and browser type. This information can track your online activity and target you with ads. You can use a search engine that does not collect this type of data to protect your privacy. Therefore, the employees can be restricted from such browsers from the company devices. Additionally, you can use search settings to restrict the visibility of your searches and prevent them from being used for advertising purposes.

  • Data Encryption

    Using encryption technologies such as SSL or TLS to protect communications between users and the website. These technologies help prevent hackers or unauthorized parties from accessing sensitive data while in transit. HTTPS is a protocol that encrypts data between your device and your website. It helps to prevent eavesdropping and protect your privacy. Many sites, including popular social media platforms and e-commerce sites, now use HTTPS. However, if you use an older website or do not use HTTPS, you may consider using a VPN or web proxy to encrypt your data and keep it safe from prying eyes.

  • Private VPN

    You can also take steps to protect your online privacy by using a Virtual Private Network (VPN). A VPN encrypts your data and routes it through a secure server, making it more difficult for third parties to track your online activity. Additionally, a VPN can help hide your real IP address and location, allowing you to access your region’s local websites and online services. When choosing a VPN provider, it is important to research their reputation and review their terms and privacy policies to ensure that they are a trustworthy and reliable provider.

  • Multi-factor Authentication

    Enabling multi-factor authentication to enhance account security and reduce the risk of unauthorized access. It can involve using a password manager to generate and store strong passwords or requiring users to provide additional verification codes after entering their login credentials, such as a one-time password (OTP) and security questions.

  • Restricting Social Media Usage

    It is impossible to restrict the employees from using social media platforms. But the organizations can curtail the from sharing the company details on social media. Taking steps to limit the information that is shared on these platforms. It can include limiting the visibility of posts and updates, adjusting privacy settings, or avoiding certain social media features such as geotagging. It helps prevent social engineering attacks, a most common cyber threat.

  • Regular Updates

    Staying up-to-date with online security best practices and implementing measures to protect against evolving threats. It can involve using anti-virus software, regularly scanning for malware, and keeping the software and operating systems up-to-date. The organization should also check for the vulnerabilities in their websites or application and provide a patch for the latest cyber security threats. It could secure the online presence of the business.

  • Collecting Required Information

    Limiting the amount of personal information collected and stored. It can include implementing strict data protection policies, using analytics tools that do not collect personally identifiable information, or restricting access to sensitive data to authorized users only. Collecting more data that is irrelevant to the business will result in security breaches and data theft.

  • Employee Awareness

    Educate the employees on online privacy policy and best practices. The company can secure the staff from falling prey to cyber-attacks in this way. It may include private browsing, also known as incognito mode, which most modern browsers feature that prevents the browsing history from being saved on the device. It can help to protect confidential data from being stolen by attackers.

  • Data Backup

    It is good to use backup and encryption tools to secure these files to protect important documents from hackers or other malicious actors, such as financial records or business plans. Regular backup of critical information can help the organizations restore the data in case of a data breach.

  • Strict Regulatory Compliance

    It is important to take proactive measures to secure your data and comply with applicable data privacy regulations to protect your business against online privacy risks. Businesses should remain up-to-date on the latest privacy laws and regulations in their country or region. It will ensure that they are not inadvertently violating any privacy standards, resulting in legal penalties or a damaged reputation for the company. One can do it by implementing strong online security policies and procedures, educating employees about data privacy risks, and using tools like encryption and firewalls to protect your systems from cyberattacks.

  • Transparency

    Develop and post clear privacy policies on your website, outlining the information you collect about customers and how the company will use it. They should also ensure that any third-party companies with which they share data adhere to similar privacy protection standards. The companies can also provide customers with a way to opt out of data collection if they so choose.

  • Third-party Compliance

    Working with third-party companies to adhere to similar privacy protection standards. It is also the organization’s responsibility to ensure that their third-party vendors also have a strong online privacy policy and security framework to implement it. In this way, the companies can mitigate data breaches from third-party vendors or service providers.

Ultimately, the key to effective online privacy protection is a culture of vigilance within your organization. By focusing on data security, you can help ensure that your business can keep its customers’ data safe, even in the face of increasingly sophisticated cyberattacks.

By taking these steps, Websites and businesses can help protect their privacy online and reduce the risk of data breaches or other online security incidents. You can enjoy peace of mind while engaging with the digital world with the right tools and strategies. You can also help create a safe and secure online environment for your customers. You will also be protecting your business from potential legal penalties or damage to your reputation.

Is the Current State of Online Privacy Adequate?

While some steps have improved online privacy and security in recent years, many experts believe further improvements are needed. While websites and businesses have made some efforts to protect user data better and implement stronger online security measures, the current state of online privacy remains a serious concern. It is particularly true in light of recent high-profile data breaches that have exposed the personal information of millions of users.

To better protect online privacy, individuals and organizations need to be more proactive in their approach to online security, stay informed about emerging threats, and make online security a top priority. With the right tools and strategies in place, it is possible to enjoy peace of mind while engaging with the digital world.

Is It Necessary to Protect Privacy Online?

The answer is a big Yes. It is vital to protect privacy online to secure your personal information from hackers and other malicious actors. It is especially true in today’s world, where there are so many threats to data through your online activities. By taking steps to protect your online privacy, you can help to keep your business data safe and secure.

We encourage everyone to learn more about online privacy and how they can take steps to protect their information. We believe that online privacy is a crucial issue that needs to be taken seriously. We encourage everyone to learn more about online security and how they can keep their data safe and secure in today’s digital world.


The current state of online privacy is inadequate, and further improvements are needed to protect user data better. Individuals and organizations need to be more proactive in their approach to online security, stay informed about emerging threats, and make security a top priority. With the right tools and strategies in place, it is possible to enjoy peace of mind while engaging with the digital world. However, until these measures are implemented wider, we will likely continue to see data breaches and other security incidents that threaten our privacy online.

About the Author

Pratik Jogi

Pratik Jogi is a cybersecurity visionary with an Electronics & Communications Engineering degree. He holds esteemed certifications like Microsoft MCSE and MVP. With over two decades dedicated to defending the digital frontier, his expertise in Server, Network, and Cyber Security reflects a genuine commitment to secure digital landscapes against emerging threats.